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What’s The Connection Between Cereal and Nail Polish?

Big breakfast brand links up with major nail marketer.

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By: TOM BRANNA

Editor

Nicole by OPI will be producing three custom nail lacquer shades for Kellogg’s Special K beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last. The three custom shades inclu...

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